Why Intonation Matters

Intonation patterns

(note: the ‘W’s stand for ‘words’)

A quick explanation of intonation patterns and how you can use them – and how you can sabotage yourself if you’re not aware of them.

In the English language, we can notice three types of intonation. Where the voice goes up at the end of the phrase, in English that traditionally indicates a question. Where the voice stays level, that indicates a statement. And where the voice goes down, that indicates a command.

You understand this?

You understand this.

You! Understand this.

The rising intonation is a form of analogue marker that tells the listener’s unconscious mind to “pay attention, this is a question”. It invites a response – the answer to the question.

The downward intonation is another analogue marker that says “pay attention, this is a command.”

There are actually two ways in English that you can tell whether what someone is saying is a question or not. One is that rising intonation, and the other is the syntax (word order). The most common question syntax, as you know, goes like this: “Would you like to include the optional extras?” or “Are you ready to try this out?” You put a question at the front – ‘would you like to…’ or ‘are you ready to…’ and follow it with the fact or action that you are inquiring about.

So when you use the question syntax with a command tonality, that’s a powerful way of influencing people. Consciously, the word order tells them that they are hearing a question, but their unconscious mind also picks up on the command. “Would you like to include the optional extras” or “Are you ready to try this out.”

Just a caveat about the ‘high rising terminal’, as the rising intonation is called. This is increasingly used by younger people in the UK and US, and particularly in Australia, for statements and even commands as well as questions. If you find yourself using it a lot, you need to be aware that it also makes you sound uncertain and lacking authority in certain situations – for example, in presentations, and when you actually do want someone to do something.

You might want to notice what tonalities other people – and yourself – habitually use. You might also like to experiment with using subtle command tonalities with embedded suggestions and notice what effect it has on people – remember, you can use embedded suggestions to encourage people to feel better and believe in themselves!

nlp2languagecover150If you want to discover more about NLP language patterns, download my Kindle e-book Practical NLP 2: Language, which tells you all about chunking, presuppositions, the Meta Model for effective questioning, and the Milton Model for conversational hypnotic suggestion, and something about metaphor too.

This link takes you to the UK Amazon store, while this one should take you to your preferred store if you use a different one like amazon.com or amazon.ca.

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